Brand Identity Design (Logo + Guidelines)
We create premium, timeless logos and build complete brand identity systems that keep your brand consistent everywhere. From new identities to rebrands, we design a logo you’re proud of, then translate it into a clear, scalable brand guideline book your team can use confidently.
BENEFITS
What you’ll get from this service
BENEFITS
What you’ll get from this service
A strong brand identity isn’t just a logo, it’s how your brand looks, feels, and stays consistent across every touchpoint. If your current identity feels generic, inconsistent, or outdated, people hesitate to trust it. Our identity process gives you a premium logo and a complete guideline system so your brand looks confident, cohesive, and ready to scale.
01.
3–4 Logo Concept Directions
02.
Timeless, Minimal Identity
03.
Logo Suite Ready for Real Use
04.
Consistency Across Everything
05.
Brand Guidebook (40 / 60 / 80 Pages)
06.
Rebrand & Refresh Support
07.
Brand Applications Included
08.
Clean, Editable Handoff Files
BENEFITS
What you’ll get from this service
A strong brand identity isn’t just a logo, it’s how your brand looks, feels, and stays consistent across every touchpoint. If your current identity feels generic, inconsistent, or outdated, people hesitate to trust it. Our identity process gives you a premium logo and a complete guideline system so your brand looks confident, cohesive, and ready to scale.
01.
3–4 Logo Concept Directions
02.
Timeless, Minimal Identity
03.
Logo Suite Ready for Real Use
04.
Consistency Across Everything
05.
Brand Guidebook (40 / 60 / 80 Pages)
06.
Rebrand & Refresh Support
07.
Brand Applications Included
08.
Clean, Editable Handoff Files
What we deliver
What’s included in our redesign service
Brand Identity Design is a complete system , not just a logo. We start with concept exploration, refine the chosen direction until it’s approved, then build your full brand guideline book based on the final identity. Everything is designed to be premium, practical, and ready for real-world usage.
Discovery & Brand Direction:
• We align on your brand story, audience, positioning, competitors, and visual references to set a clear identity direction.
Concept Exploration (3–4 Logo Directions):
• We design multiple logo concepts first, then you choose one direction before we take it forward.
Refinement Until Approval:
• We refine the selected logo through feedback until you’re fully confident in the final mark.
Logo Suite + Variations:
• Full set of versions for practical use, primary logo, secondary/stacked, icon/mark, and colour variations.
Typography + Colour System:
• A complete type and colour setup that supports a premium, consistent brand presence.
Brand Elements & Style System:
• Supporting assets like icon direction, patterns, graphic elements, spacing rules, and visual language (based on your identity needs).
Brand Guidebook (PDF):
• Delivered as a professional guideline book (40/60/80 pages depending on scope) documenting logo rules, usage, colours, typography, layouts, and brand standards.
Brand Applications (Optional Add-ons Within This Service):
• Business card design, social templates, and packaging direction to show how the identity performs in real use.
Final File Handoff:
• Logo and core assets delivered in AI, PDF, SVG, PNG (and additional formats if required), organised for easy future use.
What we deliver
What’s included in our redesign service
Brand Identity Design is a complete system , not just a logo. We start with concept exploration, refine the chosen direction until it’s approved, then build your full brand guideline book based on the final identity. Everything is designed to be premium, practical, and ready for real-world usage.
Discovery & Brand Direction:
• We align on your brand story, audience, positioning, competitors, and visual references to set a clear identity direction.
Concept Exploration (3–4 Logo Directions):
• We design multiple logo concepts first, then you choose one direction before we take it forward.
Refinement Until Approval:
• We refine the selected logo through feedback until you’re fully confident in the final mark.
Logo Suite + Variations:
• Full set of versions for practical use, primary logo, secondary/stacked, icon/mark, and colour variations.
Typography + Colour System:
• A complete type and colour setup that supports a premium, consistent brand presence.
Brand Elements & Style System:
• Supporting assets like icon direction, patterns, graphic elements, spacing rules, and visual language (based on your identity needs).
Brand Guidebook (PDF):
• Delivered as a professional guideline book (40/60/80 pages depending on scope) documenting logo rules, usage, colours, typography, layouts, and brand standards.
Brand Applications (Optional Add-ons Within This Service):
• Business card design, social templates, and packaging direction to show how the identity performs in real use.
Final File Handoff:
• Logo and core assets delivered in AI, PDF, SVG, PNG (and additional formats if required), organised for easy future use.
WHY LIN DESIGN
A studio built for premium outcomes
Strategic Visual Direction
We design with clarity and restraint, so every screen, label, and brand asset feels intentional, polished, and premium.
User-First UX
For websites and apps, we simplify flows and structure content so people can understand, trust, and act faster.
One Cohesive System
From UI to branding & packaging, everything is built to feel connected not like separate pieces made at different times.
Purposeful Redesigns
If something already exists, we refine and elevate it with a stronger system instead of changing it just for the sake of change.
Production-Ready Delivery
You receive clean, organized files prepared for developers, printers, and real-world implementation.
Clear Communication
You always know what stage the project is in, what comes next, and what decisions need your input.
WHY LIN DESIGN
A studio built for premium outcomes
Strategic Visual Direction
We design with clarity and restraint, so every screen, label, and brand asset feels intentional, polished, and premium.
User-First UX
For websites and apps, we simplify flows and structure content so people can understand, trust, and act faster.
One Cohesive System
From UI to branding & packaging, everything is built to feel connected not like separate pieces made at different times.
Purposeful Redesigns
If something already exists, we refine and elevate it with a stronger system instead of changing it just for the sake of change.
Production-Ready Delivery
You receive clean, organized files prepared for developers, printers, and real-world implementation.
Clear Communication
You always know what stage the project is in, what comes next, and what decisions need your input.
Brands Collaboraations
Trusted by startups and growing brands worldwide
"I worked with Kirti and Akshay on multiple jobs before. I keep coming back to them for all my new requirements because of the quality of work they deliver. They make all possible efforts to understand the requirement very clearly and work with you all thru the process. They are very helpful when it comes to making revisions. I highly recommend Kirti for any of your design needs."
Daniel Foster
Product Manager, Tech Innovations
"Kirti and Akshay are the best! They take extreme care in making sure that clients' needs are fulfilled. This is probably the 4th of 5th time we hired them to do a job for us. I highly recommend considering them for any of your packaging design or 3D mockup needs"
Marcus Hill
Owner, Cooper’s Auto Care
"LIN Branding Agency has been over the top. We had a very right schedule and they completed the work within the time frame. There are very creative and produced 5 concepts to choose from. The best part was the unlimited revisions. I highly recommend them!"
Benjamin Clark
Co-Founder, Bennett’s Bakery
Brands Collaboraations
Trusted by startups and growing brands worldwide
"I worked with Kirti and Akshay on multiple jobs before. I keep coming back to them for all my new requirements because of the quality of work they deliver. They make all possible efforts to understand the requirement very clearly and work with you all thru the process. They are very helpful when it comes to making revisions. I highly recommend Kirti for any of your design needs."
Daniel Foster
Product Manager, Tech Innovations
"Kirti and Akshay are the best! They take extreme care in making sure that clients' needs are fulfilled. This is probably the 4th of 5th time we hired them to do a job for us. I highly recommend considering them for any of your packaging design or 3D mockup needs"
Marcus Hill
Owner, Cooper’s Auto Care
"LIN Branding Agency has been over the top. We had a very right schedule and they completed the work within the time frame. There are very creative and produced 5 concepts to choose from. The best part was the unlimited revisions. I highly recommend them!"
Benjamin Clark
Co-Founder, Bennett’s Bakery
FEATURED WORK
Selected Brand Identity Work
A curated showcase of logo systems, brand visuals, and identity applications designed to feel distinctive, cohesive, and premium across every touchpoint.
FEATURED WORK
Selected Brand Identity Work
A curated showcase of logo systems, brand visuals, and identity applications designed to feel distinctive, cohesive, and premium across every touchpoint.
How We Work
Our 4 Stage Process
01
Step
01
Brief & Discussion
We start with a short call or chat to understand your goals, what you need, and what you like/dislike. We also review any existing design (if it’s a redesign) and align on scope, timeline, and expectations.
Step
01
Brief & Discussion
We start with a short call or chat to understand your goals, what you need, and what you like/dislike. We also review any existing design (if it’s a redesign) and align on scope, timeline, and expectations.
02
Step
02
Concept & Direction
We share initial concepts/directions based on your brief—UX structure for UI/UX, or visual direction for branding/packaging. You choose the direction you like, and we lock it before moving forward.
Step
02
Concept & Direction
We share initial concepts/directions based on your brief—UX structure for UI/UX, or visual direction for branding/packaging. You choose the direction you like, and we lock it before moving forward.
03
Step
03
Design Delivery
We design the full set based on the approved direction and submit it in a clean, presentable way—screens, brand assets, or packaging layouts—ready for review.
Step
03
Design Delivery
We design the full set based on the approved direction and submit it in a clean, presentable way—screens, brand assets, or packaging layouts—ready for review.
04
Step
04
Revisions & Final Files
We refine based on your feedback and submit final, production-ready files. You’ll receive organized deliverables (Figma/AI/PDF/PNG, print-ready exports, and guidelines if included).
Step
04
Revisions & Final Files
We refine based on your feedback and submit final, production-ready files. You’ll receive organized deliverables (Figma/AI/PDF/PNG, print-ready exports, and guidelines if included).
Frequently Asked Questions
Got Questions? We've Got Answers!
Is Lin Design the right fit for my project?
How do we get started, and what does your process look like?
Do you work on redesigns as well as new projects?
How do you price projects, and what timelines should I expect?
What will I receive at the end of the project?
Frequently Asked Questions